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Why MindStore Works… It seems it only works!

Why MindStore Works…It Seems It Only Works!

April 18th, 2012 Article supplied by Jack Black – founder of MindStore

The other day Stephen sent me a copy of a piece in Sundays Telegraph Magazine, thought you might be interested in it?

The basis of the article is that recent discoveries from scientists back up the approaches that we take in MindStore. In particular there has been a discovery of a part of the brain that develops after childhood that in effect inhibits us from “letting go and unleashing our creativity”

All of us apparently possess a vast reservoir of untapped creativity. The article quotes Picasso “Every child is an artist; the problem is how to remain one once we grow up.” It turns out that this recent research proves Picasso right. The final part of the brain to develop actually inhibits our creativity. It helps explain the effortless creativity of young children before their brains mature and the sensors of inhibition are established.

It seems that in order to be better problem solvers and unleash our creativity, we need to learn to inhibit our inhibitions. If Picasso was still with us we could show him how, and even the scientists are now able to prove to him exactly why MindStore works.

The article has an insert that reads as follows:

How to have a Eureka Moment


Take a break

Why did Archimedes have his breakthrough in the bath? Moments of insight are always proceded by a steady rhythm of Alpha waves (induced by relaxing activities) from the brains right hemisphere.

Cheer Up

Studies show happy people solve 25% more “insight” puzzles than unhappy ones. Even fleeting moments of delight can prompt more epiphanies

Stay In Bed

Shortly after wakening is ideal for insights as the drowsy brain is unwound and open to unconventional ideas.

Ditch the Drugs

Stimulants such as caffeine increase our attention (WH Auden edited his poetry for hours, high on Benzedrine) but make epiphanies less likely as they shift attention away from the right hemisphere and its ”remote associations”

Further the main article ends with an experiment lead by the psychologist Michael Robinson apparently he randomly assigned a few hundred under graduates to two different groups. The first was given the following instructions:

“You are 7 years old and school is cancelled. You have the entire day to yourself. What would you do? Where would you go? Who would you see?”

The second was given the same instructions, with the first sentence deleted. These students didn’t imagine themselves as 7 year olds.

After writing for 10 minutes, the subjects in both groups were then given various tests of creativity, such as trying to invent alternative uses for an old car tyre. The students who imagined themselves as young kids scored far more highly, coming up with twice as many ideas as the other group. It turns out that we can recover the creativity we have lost with time. We just have to pretend we’re little kids.

By using the repeatedly tried and tested methods of MindStore, we reach into that part of the brain we worked so well as children. We even have a playground and a playhouse to enter. We have endless uninhibited fun where we can meet inner “friends” with which to imagine all manner of things. We ultimately release our innate creativity and intuition to find breakthroughs and solutions that otherwise would not emerge into our consciousness.

What you and I need to do is to purposefully inhibit our inhibitions and become childlike again to do so all you need to do is….

Find a comfortable position; Close your eyes, Take three deep breaths etc. etc. etc.


For more information contact us on :, or call us on 07 3040 2229.



Innovation Month Professional Development breakfast with Damian McConnell of MindStore Australia

AITD Professional Development Breakfast

FRIDAY 18th MAY 2012

7.15am – 9am

Mill Hotel, Brisbane

May is Innovation month, so make a commitment to come along to this breakfast event and discover some

Innovative thinking tools for performance improvement.  Presented by Damian McConnell, Course Director of

MindStore Australia.

Einstein said: “We cannot solve our problems with the same thinking we used when we created them.”

By attending you will discover some take away tips to inspire innovative thinking in your organisation to enable

you to better solve the challenges you face in training, learning and development.

Learn ways to:

  • access greater creativity in your professional and personal lives

  • become more innovative in overcoming challenges in your workplace

  • inspire new thinking in your organisation

For bookings and more information please contact AITD at | Address: Suite 111, 410 Elizabeth Street SURRY HILLS NSW 2010 |
Phone:02 9211 9414 | Fax: 02 9211 8784 | Email:

Guest speaker Damian McConnell at AITD Professional Development Breakfast 18th May 2012, Mill Hotel , Brisbane. Guest speaker Damian McConnell of MindStore Australia

Damian believes that “all performance is due to the quality of our thinking”.

Involved in Performance Excellence & People Development for over 15 years, he assists clients understand that small changes in thinking and attitude can make massive differences in people and organisations.Passionate about helping people become the extraordinary people they were meant to be, Damian shares easy to learn mental tools and techniques with participants, in a fun environment. He enables them to harness the greater levels of creative and innovative thinking we all have inside us, our teams and organisations.











April 2012 Newsletter


Following on from last months newsletter which was all about mental fitness in surfing, this month we look at the 2012 London Olympic preparations and how we can all learn from Olympic Champions.  We know they have a range of coaches for physical and mental elements of their preperation. The mental coaches share with them tools for mental resilience, unquestioning belief in themselves and an unshakeable desire to win.

Read on to find out how to develop your own mental  coaching skills.

Achieve your Goals in 2012!

Damain and the MindStore Australia Team



How to Perform like an Olympic Champion

The 2012 Olympic Games are almost upon us.  The Australian Olympic swimming team has just been picked.  The planning and building of the Olympic facilities has been ongoing for more than 7 years. Here in Australia as businesses head towards the new financial year in July we too need to be preparing, like these Olympic athletes if we want to deliver a gold medal performance in financial year 2012/13.

We know that individuals that become Olympic champions are able to, every day, access their alpha state and visualise the peak performance which results in them winning gold.  They are able to imagine the sights, sounds, smells at that moment when the medal is placed around their neck.  This ability gives them the unshakeable belief in their performance, whether as an individual or part of a team.

The men and women who will be there, in London, competing have dreamed their whole lives of competing at an Olympic games, some will already have competed before but for some it will be their first Olympics.  All the hard work and mental preparation will soon be realised.

If you would like to deliver an Olympic medal winning performance in your business or organisation then this is the time you need to be planning to call in MindStore. Take the first step towards preparing for an outstanding FY2012/13 and book an initial appointment today.  Discover the benefits of our in-house MindStore courses to prepare you and your team for an outstanding FY2012/13.

Using our unique processes including the “house on the right bank” you will have access to a range of performance improving mental tools and techniques.  For more information click on the link below from our MindStore international site and look at the entry from March 15 entitled “New Homeowners Supplement”.

If you feel like you or your colleagues could benefit from easy to learn tools and techniques used by Olympic champions give us a call at MindStore we would love to help.

Carpe diem – Sieze the day.

Book Review Corner

MindStore for Personal Development by Jack Black

If you are looking to find out how MindStore can help you both professionally and personally then this book, written by the founder of MindStore, gives you a taste of a few of the MindStore tools and techniques and the amazing ways that they can change your life.

Read it and learn some amazingly simple techniques for improvement.

This might seem like a plug, but like all the books we have recommended over the last few months, we fundamentally believe that they absolutely help.