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Why WHY is the most important Question!

Discover your WHY at Mindstore.

When we take time to think about about our Goals, about what we would like to be do and have, many times questions pop into our mind. That little inner voice we all have even if you do not admit to it.

Often its HOW:

How are you going to do that?

How are you going to achieve this?

How can you afford this?

How can this possibly work?

Sound familiar? Can you hear the negative tone your inner voice has when you read these words out? Its so familiar for us all. Often those we have the confidence to share our goals with will ask us the same question without thinking.

And we start to wonderdoubt and fear takes over. We think, maybe my inner voice is right? maybe my friends are correct? am I being silly thinking big like this? maybe I should just set a smaller, manageable, reachable goal…….

Well STOP , because one of the secrets of extraordinary successful people is that they do not ask the question HOW? They thought differently and replaced it with WHY?

In the begining most of them when they set out their huge goals, like Mandela, Branson, Jobs, Obama… they did not know HOW, but they knew WHY.

Why do this?

Why this will help my business?

Why this will benefit my family?

Why sacrifice my evenings for this goal?

Why will this benefit my country?

Why is it best for all?

Why our customers will buy it?

Why Why Why Why… That is the Question to ask!

And that’s the question that inspired them, gave them a passion for the goal and a reason to overcome any challenges until it was achieved.

So today, do not ask HOW ask WHY then you will be thinking differently like extraordinary people. And you will be AWESOME.

This is another simple concept that people often find challenging to begin with. Mainly because it requires a change of thinking, attitude and mindset.

Many of us adults, if we are honest, are used to thinking small, safe, keeping within our comfort zones.  Kids however automatically Think Big. My youngest son IS going to be an airline pilot for Jetstar.

His positive attitude causes him not to think about the challenges he faces to achieve this big goal. He absolutely sees all the positive of achieving this goal, he can see clearly his WHY, he does not give any negative thoughts to HOW. His WHY is so he can fly Mum and Dad around Australia! Do you think I will encourage this goal or poo- hoo and dismiss it?

Another little boy told his dad when he was aged 5 that he wanted to be a Formula One driver when he grew up. His dad backed him and helped him with his WHY, his dad did not ask the negative HOW question which crushes so many goals and aspirations. The boys name is Lewis Hamilton, a World champion Formula 1 driver.

If you would like some more details our MindStore Goal setting planner is available with our compliments. Simply email us your postal address to: and we would be delighted to send one out to you.

Then you will know….. IT JUST WORKS!

A final thought……


“When everything seems to be going against you, remember that the airplane takes off against the wind not with it”

Henry Ford

The image was picked by my future Jet Star pilot son!